Looking to the future, many legalized online gaming companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Carline Snarr CEO of a local legalized online gaming company, has already pledged to do this, with a major shift in the business planned in the next 6 months. ?I forsee us going entirely online,? said Carline Snarr, ?because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online?? Without a doubt, in the pre-internet marketing days, most legalized online gaming resellers only used the internet as a means to communicate via email with current customers. ?Things in the industry really turned a corner when people began to acquire, not maintain customers online,? said Alena Derosier, a noted internet marketer and web designer. ?When acquisiton via online services got big, companies in the legalized online gaming sector finally woke up to the idea that the information super highway was here to stay - in a very big way.? ?After starting an internet legalized online gaming sales division in 2003, we saw our sales increase three-fold,? said Kimbra Kaluzny, director of marketing and sales for Mansour Stam and Dalia Fencil Associates, ?and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year?s time.? It?s no secret that the internet is a driving force in the legalized online gaming sales market. Most consumers will research their purchases online before actually going to a store, so that they understand legalized online gaming product specs and use requirements before having to deal with a live salesperson. ?I prefer to take my time and read about it all online first,? said Bigsby Nevils, a recent customer of the Francene Famulare Chain Outlets, ?I?m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.? ?With internet legalized online gaming sales booming, we may have to cut back on in person sales teams,? said Steppello Guilbert, director of Human Resources for Boxer Kroell INC, ?mainly because we are losing money in that operational area. As we move forward, we?ll give those employees new job opportunities in our legalized online gaming company before we actually lay them off, so that they can continue to grow with our company if they so desire.? And, as internet sales in the legalized online gaming industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. ?Search engines and affiliates have doubled our numbers,? said Groeschel Busick, director of marketing for Priddy Beaudette INC., ?and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.? Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for ?buy legalized online gaming?, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a legalized online gaming product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your legalized online gaming product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. ?We rely on affiliate marketing to drive our legalized online gaming sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,? said Calista Htwe, Marketing Chairman for Sneary Petti Partners LLC.
Source: http://www.communicationworks.org/?p=538
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