Business Customer Service ? Little Things Matter | Business World

Little things can make a BIG difference.?I set up a social networking site thar contained the word ?nurturing? in the title.?Then I invited my contacts to join.?Unfortunately, I left out a letter in nurturing, so the site said ?nuturing networkers.? I got an email from someone within a few minutes pointing this out in a humorous way (yikes, you guys are hard core).?I corrected the error right away and sent out another invitation, poking fun at my mistake.

There are three things to learn from this:

First, when you make a mistake, admit it and correct it right away.?I was going to wait a day or two to send out a corrected email, but my husband urged me to do it right away, and he was right. I got immediate, and positive, response back to my corrected invitation from many people.

Second, if possible, make fun of yourself while correcting your mistake.

The? corrected invitation read: ?Dale wins the prize for being the first to point out that we left out a letter in Nurturing. Ouch.?We have corrected the mistake and it is now safe to join.??We?re all human and we all make mistakes.?People understand this, and actually appreciate the fact that you are not trying to pretend you?re perfect.?If you can laugh at yourself, they will laugh with you and it will strengthen your relationship with them.?You being able to laugh at your mistakes also gives them confidence that if they make a mistake in dealing with you, you will not make a big deal out of it.?You show you are able to take things in stride and move forward.

Third, little things matter.?In this case, it was leaving a letter out of a word, but it could be so many things.?One time we sent out a mailing for a client, and the printing company made an error.?As soon as we found out about it we apologized, made sure the printer refunded all her money, and sent out a second mailing for her right away.?Even though it may be tempting to blame someone else, or hope a mistake isn?t noticed, it?s much better for your business if you take full responsibility (even if it was not all your fault) and give the client an even better solution than they might have thought of on their own.

Your clients will have more confidence in dealing with you when you pay attention to the little things.

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